Artists - New Release Campaign

A Message From:

Tom Pless
Owner/General Manager

Hi Pure Rock Warriors,

Covid has wounded every facet of the music industry but as Ozzy eloquently put it, "You Can't Kill Rock n' Roll".  We are finally turning a corner as restrictions continue to be lifted here in Delmarva.  Now more than ever it's imperative we work together (artists, clubs, fans, media, gov't) to get live entertainers back on stage which will inevitably get fans back in the venues.  Sadly some comrades couldn't complete the dark journey as many establishments across the country featuring live entertainment prior to the pandemic have since fallen on the sword.

More Time & Patience

Those Artists finding bookings, consider it a blessing.  If the venue lacks an ad budget to promote your show, understand things will probably be tight for awhile as this engine slowly regains steam. While all parties involved are anxious to get back to the way things were, most are proceeding with extreme caution.  Being a "Current Intensive" New Music outlet for all things Pure Rock, 97 Underground.com frequently communicates with countless artists.  These exchanges have given us valuable insight into how the pandemic has effected them both personally & professionally.  Covid forced everyone off the ride giving many the time to slow down and chill.  A definite "positive" is we don't feel the music itself has suffered at all, in fact it has thrived.  Some of the best tracks we've had the pleasure of breaking were released during this crazy period.

Inspiration

In the spirit of trying to get this party started again, we've worked with a handful of Local/Regional Artists with modest budgets to get targeted advertising on the air to drive awareness and fans to their shows.  This is known in our industry as "Non-Traditional Revenue".  In the past, the venues would take on the "Traditional" role of advertising their live entertainment schedules but we haven't seen any recovery yet.  It's very possible "Non-Traditional" advertising will become more common in the "new normal".  Encouraged by the successful campaigns we've run, we have created and now offering to Artists affordable packages which notably are priced at half our standard rate card.  This is a great opportunity to compliment your social media efforts and create a buzz about your next live performance.  Radio advertising is not rocket science and the basic driving principle for it's effectiveness & success is fairly simple to grasp.

Fun Fact

Radio is a frequency medium meaning the more times your message is heard the more familiar it becomes to the listener. This familiarity breeds message retention in the listeners mind.  It's no different than your song being played on 97 Underground.  The first couple of plays the listener grasps the chorus, a few more spins and they pick up the hook & verses. Before you know it, with 30+ exposures they are in the front row at your show with horns up singing every single word out loud!  Be sure to fill out all the fields to insure the details of your messaging is on point.  Don't forget to add 3 killer tracks to act as your commercial's soundtrack.  We will take care of all production tasks (voice, music tracks, editing & mixdown).

Your Success Is Our Success!

Tom "The Phantom" Pless

Owner/Operator

97 Underground now offers two packages to accomodate budget and campaign duration:

1 Week Blitz - 50x :60 Commercials Distribution: 6 Days - 7 Spots per Day                                                              1 Day - 8 Spots $1 per Spot

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2 Week Blitz - 120x :60 Commercials Distribution: 9 Days - 10 Spots per Day                                                              5 Days - 6 Spots per Day $0.84 per Spot

Note: All spots will air between 6AM-Midnight EST.